Bedufor Fairmont

A proposal for Fairmont Hotels & Resorts

Three ways to arrive at Fairmont Grand Del Mar

Three live concepts. One hotel to prove it. Five to follow.

The brief, as we heard it

UnmistakableEach hotel feels like itself.
One tap to bookOn Fairmont's own engine.
Plugged inYour booking and chatbot, as they are.
One, then fiveGrand Del Mar first.
A

The Arrival

The real estate in 3D. Watch it build, then explore it like a map.

Heritage3D
fairmont.com/grand-del-mar/arrival
Tap a gold point. Drag to orbit, scroll or pinch to zoom. Imagery Esri, Maxar. Terrain AWS. Buildings © OpenStreetMap. Tile texture Poly Haven.
Go to Rooms

Drawn in the spirit of Addison Mizner

Scroll to watch the estate rise.

Scroll to arrive
Concierge

Fairmont's existing chatbot answers here, already knowing what the guest was looking at.

Scroll inside the window to arrive. Then drag, zoom and pick a zone: the map stays live under the gallery.

B

The Postcards

Book like any hotel. Then build the stay, with only what is really on during your dates.

TransparencyPersonal
fairmont.com/grand-del-mar/your-stay
Plan your stayDates first. Everything below adapts to them.
Go to Rooms
Build your stayMore of
You've seen it allYour stay is laid out on the right.
Your stay
Concierge

Fairmont's existing chatbot receives the guest's plan and dates, and books what it can.

Change the dates and watch the plan adapt. Activity schedules here are sample data for the sketch.

C

The Day

Book like any hotel. Then move the sun through each day of your stay, and see what is really on.

Time of dayTransparency
fairmont.com/grand-del-mar/a-day
Go to Rooms
06:45

My day
  • Add moments as the sun moves
6 am9123 pm69
Concierge

Fairmont's existing chatbot books the moments the guest picked.

Change the dates up top, pick a day, drag the sun. Moments that are not on that day stay visible, greyed out.

Add-on: the traveller lens

One question on arrival. The page re-orders itself for whoever is reading.

    More than a pretty page

    Booking, handed over

    Dates go straight into Fairmont's engine. Payment never touches us.

    Your chatbot, in context

    It opens knowing what the guest was looking at.

    Every tap, measured

    A monthly read of which stories make people book.

    $516vs $312

    Average booking value on a hotel's own website versus an online travel agency, 2025.SiteMinder, 130M+ bookings, via PhocusWire, Feb 2026

    Next, after the booking

    Scoped separately, once the proof of concept is live.

    A trip page, not a receipt

    The concierge plans the stay with the guest before they arrive.

    Race week, planned

    Monte Carlo and Singapore: an agent plans the trip around the Grand Prix.

    How we'd work

    1. Needs session30 minutes
    2. Pick A, B or CLens optional
    3. Mock-upYour approval
    4. BuildBooking, chatbot, tracking
    5. Two revisionsFeedback weekly
    6. Live1 hour a week, 4 weeks

    One hotel first. Then five.

    Built once. Each hotel after is faster and costs less.

    Proof of concept

    Grand Del Mar

    San Diego

    A palazzo on 400 acres of canyon.

    Rollout

    The Palm

    Dubai

    The Marina skyline across the water.

    Rollout

    Monte Carlo

    Monaco

    Above F1's slowest corner, the Fairmont Hairpin.

    Rollout

    Singapore

    Singapore

    Beside the Grand Prix night circuit.

    Rollout

    La Hacienda

    Costa del Sol

    Facing the Rock of Gibraltar.

    Rollout

    Tokyo

    Tokyo

    A 35th-floor pool, Tokyo Tower in view.

    Choose your door.

    A, The ArrivalB, The PostcardsC, The Day

    JulienManaging Director, Bedu